eplay is committed to protecting the personal data of every player. This Privacy Policy explains what information we collect, how we use it, who we share it with, and what rights you hold over your own data.
Six principles that define how eplay handles your personal data — every day, on every interaction.
All personal data is encrypted at rest using AES-256 and in transit via TLS 1.3 or higher.
eplay does not sell, rent, or trade your personal information to any third party for marketing purposes.
We tell you exactly what data we collect, why we collect it, and how long we keep it — no hidden practices.
You may access, correct, export, or request deletion of your personal data at any time by contacting us.
Data collected for one purpose is not repurposed for unrelated uses without your explicit consent.
Our data practices comply with international data protection standards under our licensing obligations.
This Privacy Policy ("Policy") describes how eplay ("eplay", "we", "us", "our"), the operator of the online casino and sports betting platform accessible at https://eplay.asia, collects, processes, stores, and protects the personal data of individuals ("Players", "Users", "you") who register, access, or interact with the Platform.
eplay operates under international online gaming licensing and is committed to handling personal data responsibly, transparently, and in accordance with internationally recognised data protection principles. This Policy applies to all data processing activities undertaken by eplay in connection with the Platform, regardless of the device or location from which you access it.
By registering an account or using the eplay Platform, you acknowledge that you have read and understood this Policy and consent to the collection and use of your personal data as described herein. This Policy should be read alongside eplay's Terms & Conditions and Responsible Gambling Policy.
For the purposes of this Policy:
eplay collects the following categories of personal data in the course of operating the Platform:
eplay collects personal data through the following methods:
eplay processes personal data on the following legal bases:
| Legal Basis | Processing Activity |
|---|---|
| Contractual necessity | Account registration, deposit and withdrawal processing, game operation, and support services — all required to fulfil the player agreement. |
| Legal obligation | KYC/AML identity verification, age verification (21+), fraud detection, and record-keeping required under our international licensing obligations. |
| Legitimate interests | Platform security monitoring, fraud prevention, responsible gambling programme management, and internal analytics to improve the Platform. |
| Consent | Marketing communications, optional personalisation features, and non-essential cookies. Consent may be withdrawn at any time without affecting prior processing. |
eplay uses personal data for the following purposes:
To create, maintain, and secure your eplay account; to verify your identity and age; to authenticate logins; to process deposit and withdrawal transactions in MYR; and to communicate account-related notifications.
To enable participation in casino games, sports betting markets (including Liga Super Malaysia and EPL), live dealer tables, and all other wagering products offered on the Platform.
To fulfil our obligations under anti-money laundering (AML) regulations, counter-terrorism financing (CTF) requirements, and the responsible gambling provisions of our international licence, including enforcing the minimum age requirement of 21 years.
To detect, investigate, and prevent fraudulent transactions, account abuse, bonus exploitation, and unauthorised access. IP addresses and device fingerprints are used to identify suspicious patterns and protect the integrity of the Platform.
To respond to enquiries, process complaints, and manage responsible gambling tool requests submitted via live chat, email, or other support channels.
To monitor gaming behaviour for indicators of problem gambling; to enforce self-exclusion requests, deposit limits, and loss limits; and to deliver proactive responsible gambling interventions where warranted.
Where you have provided consent, to send promotional communications about eplay bonuses, VIP programme updates, and platform announcements. You may opt out of marketing communications at any time by contacting [email protected].
To conduct internal analytics, A/B testing, and product development — using aggregated, pseudonymised, or anonymised data wherever possible to minimise privacy impact.
eplay does not sell, rent, or trade your personal data. We share personal data only in the following limited circumstances:
Third-party vendors engaged to provide services on eplay's behalf — including KYC verification providers, payment processors (FPX operators, e-wallet gateways, cryptocurrency processors), cloud hosting providers, fraud detection services, and customer support platforms. All processors are contractually bound to process data only on eplay's instructions and to maintain appropriate security standards.
Licensed international game studios that supply games to the Platform may receive session-level technical data (such as player account identifiers and wager details) necessary to operate game mechanics, calculate RTP, and settle jackpot prizes. Game studios do not receive full personal identity data.
Where required by applicable law, court order, or the directives of our licensing authority, eplay will disclose personal data to competent authorities. eplay will notify affected Players of such disclosures where permitted by law to do so.
In the event of a merger, acquisition, or sale of all or substantially all of eplay's assets, personal data held by eplay may be transferred to the successor entity. Affected Players will be notified prior to any such transfer, and the successor entity will be required to honour this Policy.
eplay uses cookies and similar tracking technologies to operate the Platform, analyse usage patterns, and deliver a personalised experience. The categories of cookies used are as follows:
| Cookie Type | Purpose | Required? |
|---|---|---|
| Strictly Necessary | Session management, authentication, security tokens, and load balancing. The Platform cannot function without these. | Yes |
| Functional | Remembering your language preference, currency setting (MYR), and customised display options. | No |
| Analytics | Aggregated, anonymised data on page views, session duration, and navigation paths to improve Platform performance. | No |
| Responsible Gambling | Session time tracking to support responsible gambling reminders and time-limit enforcement. | Yes |
You may manage non-essential cookie preferences through your browser settings. Disabling strictly necessary cookies will impair the functionality of the Platform. eplay does not use cookies for third-party advertising or cross-site behavioural tracking.
eplay retains personal data for as long as is necessary to fulfil the purposes described in this Policy, subject to the following minimum retention periods:
Upon the expiry of applicable retention periods, personal data is securely deleted or anonymised in accordance with eplay's data disposal procedures.
eplay implements a comprehensive set of technical and organisational security measures to protect personal data against unauthorised access, disclosure, alteration, and destruction:
As an internationally licensed platform, eplay may transfer personal data to servers and service providers located outside Malaysia, including within the European Economic Area (EEA), Curaçao, and other jurisdictions. Where personal data is transferred internationally, eplay ensures that appropriate safeguards are in place, including:
Players who wish to obtain further information about the safeguards governing international transfers of their personal data may contact eplay at [email protected].
Subject to applicable law and the terms of our licensing obligations, you hold the following rights in respect of your personal data held by eplay:
Request a copy of the personal data eplay holds about you, along with information about how it is processed.
Request correction of inaccurate or incomplete personal data. Most account details can be updated directly within your account settings.
Request deletion of personal data where it is no longer necessary, where consent is withdrawn, or where processing is unlawful — subject to legal retention obligations.
Request that eplay restrict the processing of your data in certain circumstances, such as where accuracy is contested.
Receive a structured, machine-readable copy of personal data you have provided to eplay, for transmission to another service provider.
Object to processing based on legitimate interests, including direct marketing. Marketing opt-outs take effect immediately upon request.
To exercise any of the above rights, submit a written request to [email protected]. eplay will respond within 30 days of receiving a valid request. Identity verification may be required before fulfilling data subject requests. Where a request is refused, eplay will provide written reasons.
The eplay Platform is strictly for individuals aged 21 years and older. eplay does not knowingly collect or process personal data from persons under the age of 21. Any account found to be held by an individual under 21 will be immediately suspended, all data deleted to the extent permitted by law, and any funds held in the account forfeited in accordance with eplay's Terms & Conditions.
If you have reason to believe that a minor has accessed the Platform and provided personal data, please contact [email protected] immediately.
The eplay Platform does not contain links to third-party websites. This Policy applies exclusively to personal data processed by eplay in connection with the Platform. eplay accepts no responsibility for the privacy practices of any external websites or applications that Players may access independently.
eplay reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, legal obligations, or licensing requirements. Material changes will be communicated to registered Players via email or a prominently displayed notice on the Platform prior to the effective date of the change.
The "Last Updated" date at the top of this page reflects the date of the most recent revision. Continued use of the Platform following any amendment constitutes acceptance of the revised Policy. If you do not accept the amended Policy, you may close your account in accordance with eplay's Terms & Conditions.
For any questions, concerns, or requests relating to this Privacy Policy or the processing of your personal data, please contact the eplay Data Privacy team:
For related policies, please refer to our Terms & Conditions and Responsible Gambling Policy.
We take your privacy seriously — just as seriously as we take your gaming experience. If you have questions about how your data is handled, our team is available around the clock.
🔞 For players aged 21 and above only. Play responsibly.